During the next 15 years, Martin and Steven focused their interests on direct investments as a manager and/or principal. Through various managed entities, both family-related, and unrelated, they made direct or controlling investments in either debt or equity into numerous businesses including (but not limited to) Calgon, which was eventually sold to Yellow Wood Partners, Lev Pharma, which was acquired by Viropharma, Viactiv which was purchased from Johnson and Johnson and then sold to Texas Pacific Group, and Gourmet Dining which was acquired through a structured transaction into a newly formed entity, Frozen Food Partners, after it fell into distress. This distress led to a restructuring opportunity, which resulted in an entity managed by him and his brother now controlling the entire business through Frozen Food Partners.
To further expand this platform, a Frozen Foods Partners, subsidiary, negotiated a strategic alliance with Hain Celestial to manage and hold a majority interest in Rosetto Foods, LLC., which has a license for the Rosetto brand of frozen Italian foods, adding significant revenues to the overall Frozen Foods business.
Separately, Marty and his wife launched a branded food start-up to capitalize on the surging trends in the natural, healthy, better for you food space, Just Real Foods in 2014.