Nothing says “refreshing dessert” quite like kale, right? OK, maybe not. But one Greenwich company is hoping to change that with its new line of ice pops.
“Kale is the hottest buzzword going right now, but it’s kind of disgusting,” said Marty Sands, founder and CEO of Paleo Passion Pops. “But we made kale delicious with our pops. Yes, it took about eight months to do, but it is delicious.”
Marty Sands and his wife, Kim, who live in the backcountry, launched their company roughly a year ago in an effort to create more healthy options for consumers; this past week they began selling the pops in Greenwich’s Whole Foods market. They’re in a few other stores around Fairfield County, as well, including Saugatuck Craft Butchery in Westport and Greenwich Health Mart on Greenwich Avenue, and have plans to enter two stores in Ridgefield soon.
“We got into this from the consumer side,” said Sands, who has a long history of running businesses. “We’re consumers, and this has evolved just from us being people seeking a healthier lifestyle. Not just a healthier pop, but something with no added sugars that can refresh you after a workout,” said Marty.
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